Cedar Rock Consulting is thrilled to announce the next phase in our evolution: Cedar Rock Air. That’s right—we’re acquiring a small fleet of Boeing 737s and preparing for takeoff.
Why aviation? Because when you’re committed to growth, the sky is not the limit—it’s just the beginning.
Our CEO, whose early aviation career included a highly informative simulator binge and an orientation flight in a Cessna 152 at age 16 when he was a cadet in Civil Air Patrol, assures us he “gets the general idea” of lift, thrust, and other things that make planes fly. With a firm grasp of flight mechanics—and unwavering confidence in autopilot systems—we feel more than ready to disrupt an entirely new industry.
Cedar Rock Air will offer:
- Executive consulting at 30,000 feet
- Cargo space for excess whiteboards and KPIs
- Complimentary coffee brewed by CAD-trained baristas
- WiFi powered by our BIM manager (we’re still figuring that one out)
This marks a bold leap forward in our mission to help companies soar—now with in-flight service.
Except... We’re Not Actually Starting an Airline
Let’s be honest. That would be ridiculous.
We’re not launching a commercial airline—and you probably shouldn’t either. But the story does raise a very real point about how some businesses are actually being run today.
Just Because You “Understand” Something Doesn’t Mean You Should Run It
Having a general idea of how flight works doesn’t qualify someone to fly a commercial jet.
Yet in business, we see this all the time:
Executives making million-dollar decisions based on surface-level familiarity.
Teams stumbling through complex systems with no training.
A CEO once told us, “I hire smart people so they can figure it out as they go.”
We watched that team spend six months fumbling through enterprise software they weren’t equipped to use. Projects stalled. Morale tanked. ROI? Nonexistent.
You wouldn’t hand over a 737 to someone who "gets the idea.”
So why do that with the systems, teams, and strategies that drive your business?
Build the Airline, but Hire the Fully Qualified Pilots
Big goals are great. We’re all for moonshots and growth mindsets. But success doesn’t come from ambition alone—it comes from aligning vision with capability.
- Scaling your operations? Invest in systems and the people to manage them.
- Rolling out new tech? Don’t skip structured training in favor of “they’ll figure it out.”
- Transforming your company? Let’s make sure you’re not just changing altitude—you’re flying the right direction.
The Takeaway
You don’t need to be a pilot to run an airline—but you better understand the stakes, trust the instruments, and hire a qualified crew to get everyone home safely.
Same goes for your business.
If you’re dreaming big, let’s talk about the actual flight plan.
If you’re buying tools, let’s talk about adoption and enablement.
If you’re hiring smart people, let’s set them up to succeed—with more than a parachute and a “good luck.”
At Cedar Rock Consulting, we don’t sell flights. But we can help you land them.